01 / 05
Instagram proposal

Your launch,
posted 4 times a week.

Real, phone-shot content of ANDFOODS Whip in kitchens and cafés across Singapore. Plus a profile that tells café owners what this is, and auto replies that turn comments into sample requests.

November + December 2026
For Alex DevereuxBy Wendy Wang15 Oct 2026
ANDWHIP carton
ANDFOODS × Wendy Wang
02 / 05
What you get

4 things I build for you.
All of them stay after December.

01 · Week 1

A true account audit

  • Bio, link, highlights, grid, captions and hashtags, checked one by one
  • Who follows you now, and who should
  • What 5 peer brands do that works
You keepA written audit with a clear fix list
02 · Week 1

A profile redesigned for engagement

  • A bio that says what it is and who it is for in 1 line
  • A “Get a sample” link and highlights
  • A grid that looks like your carton
  • Captions that get saves and comments
You keepA profile that turns visitors into sample requests
03 · Week 2

Automation that never sleeps

  • A keyword comment gets an instant DM
  • Common DM questions answered on the spot
  • Trade leads sent to your team with their details
  • A thank you for every story tag
You keepIt runs on your account after I leave. No missed DM, no missed lead.
04 · Nov to Dec

A content strategy that fits ANDFOODS

  • Content pillars built on your brand: chef proof, café stories, recipes
  • Your voice, written down
  • 16 posts a month, plus your events
You keepA playbook your team can use in 2027
ANDFOODS × Wendy Wang
03 / 05
What we post

Real kitchens. Real cafés. Shot on a phone.

Iced chocolate topped with whipped cream
Reel

Stefan orders at a café

He walks in, orders something made with ANDFOODS Whip, and tastes it.

Cold foam iced coffee
Reel

Kitchen R&D

Stefan testing recipes. Piping, layering, cold foam.

Eclair filled with whipped cream
Reel

Does it hold?

Heat, time, a full cake. The proof a pastry chef cares about.

Matcha milk cap latte
Reel

Meet the café

15 seconds with an owner who uses it, and why they switched.

Pastry with chocolate ganache filling
Carousel

1 carton, 3 recipes

Quick recipes chefs can copy and save.

Strawberry cream cake
Photos + stories

Launch and Christmas

Event recaps and festive desserts. December is the season for cream.

ANDFOODS × Wendy Wang
04 / 05
Investment
SGD4,000/ month

That is SGD 1,000 a week for 4 posts, your events, and an inbox that answers itself.

16 posts a month · 32 posts in total
  • Posts (Reels, photos, carousels)16 a month
  • Captions, hashtags, postingIncluded
  • Stories on event and news daysIncluded
  • Your events, photos and videoIncluded
  • Comments and DMs checkedIncluded
  • Account audit and profile redesignIncluded
  • Automation, yours to keepIncluded
  • Content strategy and playbookIncluded
  • November + DecemberSGD 8,000
50% on signing50% on 1 DecNo GSTAuto reply tool ~USD 15/mo on your card
ANDFOODS × Wendy Wang
05 / 05
To get started

3 questions so we can start.

1. What are your events?

The launch date and place, plus every tasting, demo and café launch in Nov and Dec.

2. Can you share your assets and access?

Logo, product photos, recipes and past videos in a shared folder, and admin access to Instagram.

3. Who approves, and which cafés can we film?

1 person who signs off posts within 48 hours, and the cafés already using the cream.

Wendy Wangwendy@getugc.io14 years in content · Unilever, L’Oréal, BMW · The Dinner Club SG
ANDFOODS × Wendy Wang
← → to move